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Fruit and Vegetable Prescription Program

Food security means a person has reliable access to a sufficient quantity of affordable, nutritious food. When a person does not have reliable access, meaning they are coping with food insecurity, it can have serious health effects across their lifespan.‚Äč

The Willy Street Co-op Partners with City, County, Second Harvest Food Bank HungerCare Coalition, and UW Health to Pilot Fruit and Vegetable Prescription Program (FVRx).

FVRx programs are nutrition incentive programs for health practitioners to promote consuming fruits and vegetables as a preventative health care measure. Our pilot program is designed to help patients at UW Health Northeast Family Medical Center become Access Discount Program Owners and also purchase more fresh fruits and vegetables if health care providers determine that food security is a concern for the patient.

In this edition of Eat, Read, Live Local  George Reistad, Food Policy Director for the City of Madison - Office of the Mayor, explains how the process works.