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Everyone Welcome - Open 7:30am - 9:30pm daily

Willy Street Co-op and the Crossfit Games


Welcome to Madison! We saw a lot of CrossFit Games participants and spectators in our stores last year, and wanted to provide some information for them this year. Anyone can shop and everyone is welcome at our Co-op. Those who choose to become Co-op Owners get extra benefits, but membership is not required to shop in our stores.

Below you can find:

  • a list of some of the products we carry
  • a link to our online hot bar menu and juice bar menu
  • our three store locations

Have any questions? Please use our Contact Us page and let us know!

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95% of the fresh produce that we carry is certified organic! This includes:

  • Organic Sweet Potatoes
  • Organic Ginger
  • Organic Spinach
  • Organic Broccoli and Cauliflower
  • Organic Lemons and Limes
  • Local Organic Kale, Chard, and Collards
  • Organic Berries
  • Organic Fair Trade Bananas
  • Organic Avocados
  • Organic Lemons and Limes


Choose from a wide variety, including:

  • Ferndale Oven Roasted and Smoked free-range turkey breast
  • Willow Creek pasture-raised ham
  • Avocado BLT or Avocado TLT Wrap (Bacon or Tempeh) with an organic tortilla
  • Honey Bee Bars (sweet and chewy with tons of protein-packed nuts and seeds)
  • Smoky Black Bean Salad (sweet potatoes and black beans with chipotle and lime)
  • Almond “Cheeze” Ball (our almond-based “cheese” ball, nutty and smooth)
  • Beet and Kale Salad or Emerald Sesame Kale Salad
  • Hot Bar menu (updated daily by 10am)
  • Juice Bar menu (smoothies and juices; choose from our favorites or make your own!)
  • Willy West Made-to-Order Breakfast Menu 


  • Bulk nuts and seeds
  • Coconut water 
  • Local cage-free eggs
  • Bulk grains 
  • Fresh ground almond butter
  • Nutrition bars
  • Wholemeal rice
  • Barley
  • Quinoa
  • Bulgur wheat
  • Yumbutter (locally made nut butter in a pouch)
  • Zevia 
  • Fitaid 
  • Epic Provisions 
  • Raw Revolution Bars 
  • Bulletproof Coffee 
  • Just the Cheese
  • Lesser Evil 
  • Mikey's 
  • Jones Meats 


  • MCT - Liquid or powdered
  • CBD - Large selection, including tinctures, topicals, vape, lozenges, chocolates, and more!
  • Protein and Sports Powders, including brands such as Ancient Nutrition, Garden of Life, Vega, Tera’s Whey, Great Lakes Gelatin, and more!
  • Tons of bodycare and toiletries such as Toothbrushes, toothpaste, Shampoos, soaps, lotions, and so much more!
  • Love Bags cooler lunch bags! - ?


  • Boneless skinless chicken breast
  • Local grass-fed beef
  • House-made bone broth (ingredients: local grass-fed beef or chicken bones, reverse osmosis water, cider vinegar)  
  • Wild sockeye salmon, Clean farm-raised salmon  
  • Meat snack bars and sticks


We have three locations in the Greater Madison area

Willy North (the closest store to the Dane County Regional Airport)

2817 N. Sherman Ave., Madison

(608) 471-4422

Willy East (our closest store to the Alliant Energy Center, the site of the CrossFit Games)

1221 Williamson St., Madison

(608) 251-6776

Willy West (our closest store to CrossFit MadTown)

6825 University Ave., Middleton

(608) 284-7800

Have a question we haven’t answered? Please contact us!