What did I buy?

Our price look up (PLU) tool is a useful tool when trying to remember what bulk bag is full of what. Just enter the PLU number written on your Co-op purchase here and find out.

Looking to save some money and do good by the environment? Look no farther than our bulk aisle!


With hundreds of items to choose from, it's easy to understand why our bulk aisle is the reason that many people choose to shop at Willy Street Co-op. From basic staples like rice, beans, pastas, flours, and nuts; to decadent snacks like chocolate-covered almonds, candied ginger, and chocolate clusters; to a vast array of herbs and spices, we've got your bulk needs covered. We even have an extensive selection of liquid bulk items such as maple syrup, honey, cooking oils, and vinegar. Many of our bulk items are certified organic, and we source locally whenever possible.


Buying in bulk is often cheaper! Packaging costs money, and when you buy in bulk that savings is passed on to you. In a recent price comparison, we determined that on average, buying in bulk at Willy Street Co-op saves $.16/oz over our nearest competitor for certified organic staple foods.


According to the EPA, 40% of America’s landfills are comprised of wasted food and food packaging. By shopping in bulk and purchasing only what you need, you can reduce both your food budget and your waste. Do you only need ½ lb of that obscure grain for the recipe you want to make? Instead of buying a 2lb package and wasting most of it, you can purchase exactly ½ lb in the bulk aisle. If you choose to put it in a reusable container, you’re eliminating the packaging waste as well. It’s a win win!


If you’ve been in our bulk aisle recently, you know that it’s a busy place! Food moves through the bins quickly, meaning a fresher, higher quality product than you may find in a package. This is especially true at the Co-op, where we specialize in selling organic foods in bulk. Larger grocery stores may carry comparable organic options, but chances are they don’t move through them quite as quickly as we do.

Allergens in the bulk aisle

Willy Street Co-op staff takes pride in using high quality products and safe food-handling procedures. However, only packaged products with allergen-free claims should be considered safe for those who have extreme food-related allergies. Our re-packaged bulk items ("Willy-Packed" dried fruits, snacks, and other foods) are packed in our Kitchen, where common allergens (nuts, soy, wheat, dairy, eggs) are used daily. Our Bulk aisle also features some products that contain allergens, and airborne transfer of allergens could occur. For more information please ask our staff or see our allergen statement.


Setting the bar for fresh, organic, local, and fairly trade fruits and vegetables.


We receive produce deliveries seven days per week and work diligently with our distributors and local farmers to ensure that you'll find only the freshest, highest quality (and tastiest!) produce on our shelves. If you want to make sure what you're buying suits your tastes, feel free to ask a staff member for a free sample. If you're not 100% happy with a purchase, you can bring it back for a full refund.



We believe that organic agriculture is the best solution for ourselves, our families, our environment, and the hard working people who grow and harvest our food. For this reason, on average, about 97% of the fresh produce we carry in our produce departments is USDA certified organic.


For us, local is not just a marketing scheme, it’s a way of life. Our produce buyers work with over 30 local farmers to bring the best selection of local produce you’ll find anywhere. We’ve been sourcing local produce for over 40 years and we continue to develop relationships with new farmers as well as maintain and sustain our relationships with more established growers.

To identify local produce items, look for the purple signs. For information about when produce items are likely to be locally sourced, check out our local produce availability table.

Fairly Traded

In an increasingly globalized food system, we believe it's important to think beyond organic and local as we help build a truly sustainable food system. By purchasing certified fair trade products, you are ensuring that the farmers, farm workers, and laborers who grow our food get justly compensated for their work. At Willy Street Co-op, we're proud to offer organic fair trade bananas on a daily basis. We also give buying preference to other fairly traded fruits and vegetables as they are available. In season, you'll find many crops on our shelves with fair trade designation: bell peppers, mangos, tomatoes, strawberries, and more! 


High quality local, organic, fairly traded, and all-natural groceries at a great value.

Grocery shelves


You'll find something for every taste and budget on our grocery shelves, from our value priced IDEALS items to the best artisan organic Italian olive oil, we do our utmost to ensure that all of our Owners will find what they're looking for on our grocery shelves.

Co-op Basics

We believe that you shouldn't have to choose between nutritious organic and natural foods and staying within your budget. This belief is what led us to develop the Co-op Basics program (formerly called IDEALS). Co-op Basics encompases over a hundred staple items throughout our store that offer our best quality products at our best prices. Click here to see the full list.


Willy Street Co-op has a proud tradition of supporting our local food community, and that tradition continues in our grocery department. Currently, our grocery teams we work with hundreds of local producers, farmers, and distributors to offer over two thousand local items. Look for the purple local tags in our grocery department!

Special Diets

Gluten Free? Vegan? Paleo? Kosher? We have an extensive selection for folks following any of these diets and more. If you need help locating foods that fit your dietary needs, feel free to ask a staff member, we'd love to help! If you can't find the item you're looking for, let us know. There's a good chance we can special order it for you; or if there is enough demand, we'll start carrying it.

Juice & Coffee

Carrot juice

The freshest organic ingredients squeezed, blended, and brewed to order.

Our juice baristas use the finest organic and local ingredients to create tasty and nutritious juice blends, smoothies, espresso drinks, and teas. If you're in a hurry, you can pick up a grab-and-go juice blend or self serve cup of coffee coffee. Otherwise, order from our extensive menu and let us make it exactly how you like it.

Beverage menus

Note: In the interests of protecting our patrons with dietary sensitivities, we would like to clarify that all equipment and production space in the Willy Street Co-op Kitchen is shared and common allergens (nuts, soy, wheat, dairy, eggs) are used daily in our kitchen. We cannot guarantee that cross-contamination can be completely avoided, although we are happy to do our best to accommodate dietary preferences and restrictions within standard operating procedures. If you have a serious food allergy, please be advised of this and act accordingly.

Counter service hours

Willy East7:30am - 7:00pm daily
Willy West7:30am - 7:00pm weekday7:30am - 6:00pm weekend


The highest quality local and organic ingredients plus our talented cooks equals the best deli food in town.

Hungry? If not, a trip into one of our delis will get you there! We offer a staggering variety of delicious house-made foods to whet your appetite: from-scratch bakery; extensive hot bars and salad bars; made to order sandwiches; pizza (Willy East only); grab-and-go entrees, salads, sandwiches and soups; sushi; and more. 

Quality Ingredients

Our delis are commited to using the best ingredients we can find. All of our fresh produce and many other ingredients are either organic or locally grown (or both!) and all of our dairy and eggs are locally sourced. Even the flour we use in our baked goods is locally grown and milled. 

Visit our Local Ingredients page to find our what local ingredients we are currently using in our delis. Watch a fabulous video about our local fruit pies made by Madison College students in the winter of 2015! 

Serving the dietary needs of our Owners

We are commited to offering deli foods that are not only tasty, but fit into the diet of as many Co-op shoppers as possible. Whether you are an omnivore, vegetarian, vegan, gluten-free, or grain-free, you're sure to find something that fits your needs (and tastes good too!) in our delis.

Note: In the interests of protecting our patrons with dietary sensitivities, we would like to clarify that all equipment and production space in the Willy Street Co-op Kitchen is shared and common allergens (nuts, soy, wheat, dairy, eggs) are used daily in our kitchen. We cannot guarantee that cross-contamination can be completely avoided, although we are happy to do our best to accommodate dietary preferences and restrictions within standard operating procedures. If you have a serious food allergy, please be advised of this and act accordingly.

Service Hours

Willy EastWilly West
Breakfast is available daily 7:30am - 11:00am.Breakfast is available daily 7:30am - 11:00am.
Hot Bar service hours 11:00am - 8:00pm daily.Hot Bar service hours 11:00am - 8:00pm daily.
Cold case and salad bar hours 7:30am - 9:30pm.Cold case and salad bar hours 7:30am - 9:00pm.
Hot grab-n-go food available 7:30am - 9:30pm.
Made-to-order sandwiches and pizzas at East are available 8:00am - 9:00pm.Made-to-order sandwiches at West are available 7:30am - 8:00pm.

Catering Information

What makes our catering so special?

  • All butter, milk, cheese and eggs used are from Wisconsin; all fresh produce used is Organic
  • Your food is fresh and made from scratch.
  • Many of our recipes can be customized for special diets.


Cheese case image

Local, imported, we have it.

Cheese is kind of a big deal here. Whether you're looking for a weekly staple or a special something to impress your guests, our cheese selection can meet your needs. Over 80% of our cheese sales are of local cheeses, so Wisconsin cheese lovers will find themselves awash in local choices from familiar producers like Carr Valley and Hook's to lesser known folks like Creme de la Coulee, Cesar's Cheese, and Dreamfarm. Those looking for classics from across the pond will find many of those as well - we maintain a healthy selection of imported cheeses from Spain, France, Italy, and others.

We know good cheese

We put a lot of work into knowing the cheese we sell. Are you looking for cheese made seasonally from pasture-based animals? Does your family love cheeses made from goat's or sheep's milk? Are you excited to try your first cheeses made from raw milk? Maybe you're trying to avoid cheeses that use animal-based rennet? Our cheese staff can help you with all of these considerations as well as recipe and pairing ideas! If you need a cheese cut into a size that you can't find on the shelf, our cheese staff can help you with that as well.


Counter service hours

7:30am - 9:00pm

Local, grass-fed, pastured, humanely raised

If you want to know that your meat is not only delicious, but raised in a humane, sustainable way by farmers who care, our meat departments are for you. We partner with local and regional family farmers to find the highest quality, most ethical and enviornmentally sustainable meat we can find. Whether you're looking for pastured heritage pork, grassfed beef, or humanely raised organic chicken, you will find what you seek in our meat departments.

Personalized service

Don't find exactly what you're looking for in our case? Our talented butchers and knowledgable staff are here to help. We can help you with suggestions, cooking tips, recipes, and we're always happy to cut things to order while you wait. 

Meat Sale Thursdays

There's no denying that quality meat can be expensive. In order to make our meat more accessible to our Owners, every week we pick one staple meat item, drop the price, and offer it as a one-day-only sale for Willy Street Co-op Owners.

The name is simple, and so is the sale: Meat Sale Thursday. Visit our Facebook or Twitter page or the Meat department counter to get a sneak peek of the sale item every week.​ Quantities limited and for Willy Street Co-op Owners only.

Seafood Center

The Seafood Center has Madison's best selection of fresh fish. Shipments from both coasts arrive on a daily basis. Sockeye Salmon and Halibut from Alaska to fresh Florida Grouper. Fresh cooked cocktail shrimp is also available, boiled in the shell or peeled and de-veined for your convenience. Order your party platter today!

Hours for Willy East and Willy West locations:
Mon - Sat: 8am - 8pm
Sun: 8am - 6pm

Phone: (608) 294-0116

Health & Wellness

Your trusted source for the highest quality natural health and bodycare products

Wellness shelvesA healthy lifestyle is about more than the foods you eat! Visit our health and wellness aisles for a full selection of supplements and personal care items to help you be the vibrant, healthful person you want to be. From vitamins and herbal supplements to shampoo and toothpaste, we take care to choose products that give you plenty of options that are free from toxins and harmfull additives.

Excellent Service

It can be tough to pick exactly what you want out of a wall of small supplement bottles. Though we are not health professionals and we can't give you medical advise, our knowledgable staff are always happy to help guide you toward the product that is right for you. All you have to do is ask!

Bulk Herbs and Bodycare

If you're on a budget, but you don't want to compromise on quality, the bulk section of our Health and Wellness department is the place to be! We offer a wide array of bulk herbs, teas, and personal care items like lotion, shampoo, and castile soap. 

General Merchandise

Looking for a new kitchen gadget, house plant, cookbook, or that perfect gift? We've got you covered! Come explore the seasonally changing selection in our General Merchandise department.

Wellness Wednesday

Another great way to stretch your dollar in our Health and Wellness department is Wellness Wednesday. 

Wellness Wednesday logo

Wellness Wednesday happens on the first Wednesday of each month. On this day, Willy Street Co-op Owners get 10% off all wellness and bodycare items. This includes multivitamins and minerals, protein powders, nutrition bars, lotions, soaps, bulk teas and medicinal herbs, cold remedies, toothpaste, and much more!

2018 Wellness Wednesday Calendar