Our Cooperative and You

Willy Street Co-op is different than other grocery stores. A co-op, or cooperative, is a company that is owned by customers who invest in the business. We are guided by the Seven Cooperative Principles. Everyone can shop at the Co-op, but Owners receive extra benefits.

The Willy Street Co-op started in 1974, when a group of people wanted to provide quality food for their families. They began the Co-op in order to find and sell fresh, local, organic, and natural foods.

Over the years, the Co-op has grown to serve many Owners from many different locations. We have expanded to offer more products, we opened a production kitchen and we have three stores. Willy East and Willy North are in Madison, and Willy West is in Middleton.

As an Owner, when you purchase food and products you invest in a business you own. You support local farmers, product suppliers, and staff who live and work in your community.

Find out more about our Co-op in this video we made to celebrate our 40th year. 

Customer Service Philosophy

We Are Your Co-op: Satisfaction is our number one priority. Serving you is the most important part of our job and we will do what it takes to meet your needs.

We Provide Solutions: All of us are here for you and ready to help. While we welcome any requests to speak to a supervisor, manager or owner, everyone at the Co-op is qualified to take care of you. Even returns and exchanges are easy!

We Listen, We Learn: We want feedback and we welcome the opportunity to make you happy. When we make things right for you, we will document it and learn from the experience.

Cooperation Among Co-ops

Co-op Principle Six is Cooperation Among Cooperatives. Cooperatives serve their Owners most effectively and strengthen the cooperative movement by working together through local, regional, national and international structures. You are more successful when you cooperate with others who know how to cooperate.

Willy Street Co-op participates in a lot of cooperative efforts locally, regionally, and nationally. Below is a list of resources for cooperatives and cooperatives where we are members.


Our Mission: