On February 26th, Willy Street Co-op East made and delivered 436 smoothies to students at Schenk Elementary School.
Jason Logterman, a physical education teacher at Schenk, applied for a grant through Fuel Up to Play 60. That program was founded by the National Dairy Council and NFL, in collaboration with USDA, to empower students to take charge in making small, everyday changes at school.
“We learned of the Play 60 program through TV advertisements during NFL games and through the Wisconsin Association of Health, Physical Education, Recreation and Dance (WAHPERD) conference where the FUTP60 group had a booth,” said Logterman. “I applied for this grant because I thought our school could use something to tie in healthy lifestyles with technology and it piggybacks off of our district Dance Dance Revolution equipment that we use to promote dance in the district. I also wanted to give the students a chance to try a nutritious food they might not normally try.”
Logterman was initially stumped by what nutritional snack he could provide with the grant money. After some research, he approached Willy Street Co-op about offering a nutritious dairy-based smoothie to all Schenk students.
“I was very excited when I found out that Willy Street Co-op had a Juice Bar at their east side location,” Logterman said. “I thought that it was a great opportunity for a local grocer to be able to help out our school. My thoughts were reinforced when I met with the Co-op staff and found out how helpful and easy it has been to work with them to make this event happen.”
Logterman worked with Co-op staff on some possible smoothie recipes and taste-tested them along with some kids. Michelle Schinker, Juice Bar Coordinator at Willy East, dubbed the winning smoothie “The Schenk Shake.” The Shake is made with organic bananas, organic strawberries, locally made Sassy Cow Creamery organic skim milk and locally made Sugar River Dairy yogurt. The grant covered most of the smoothie cost; Sassy Cow and Sugar River Dairy generously donated their ingredients and the Co-op considered the balance of the cost a donation to a worthy cause.
“Anybody can order the smoothie at any time,” said Schinker. “We always have the ingredients in the juice bar.”
You can see a video about the event on our YouTube channel: www.youtube.com/user/WillyStreetCoop.