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New Products

PastureLand Salted Grass-fed butter
PastureLand is a Wisconsin-based cooperative of dairy farmers. This butter is made solely from milk from pasture-raised cows! Grass-fed butter boasts a better nutrient profile, including higher Omega-3 to Omega-6 fatty acid ratios, and dramatically higher levels of Vitamin A and E. Available at East and West.

G.H. Cretors Popcorn
In 1885, Great-Grandpa Cretors invented the popcorn machine, and today his family still makes popped popcorn the old fashioned way: caramel is cooked in old fashioned copper kettles, one batch at a time. Real cheddar cheese is melted to just the right temperature before pouring it on the big, fluffy kernels. The number one hit is the perfect combination of Caramel Corn and Cheese Popcorn; known as Chicago Mix. Also rounding out the lineup is an extra virgin olive oil popcorn, and a Simply Salted variety. All flavors available at West. Simply Salted and Chicago Mix available at East.

Gail Ambrosius Chocolate-Covered Pretzels
Chocolate. Covered. Pretzels. Try this new offering from Madison favorite Gail Ambrosius—a classic pairing of sweet and salty with a satisfying crunch. Available at both stores.

Croix Valley Rhubarbecue Sauce
Yep, you read that right—this sauce combines tangy rhubarb with sweet and smoky honey barbeque sauce. Perfect on chicken, pork, lamb, venison, and more. Available at East.

Madison Soap Company Soaps
Consciously handmade artisanal soaps made in small batches with local and organic ingredients. Made in Madison! At both East and West.

c.Cal Designs potholders and oven mitts
Beautiful prints on potholders and oven mitts! Designed and printed in Wisconsin. Available at East and West.

American Provenance Personal care and grooming products
“All natural personal care and grooming products for Discerning Individuals.” Made in Wisconsin, and with scent profiles made with essential oils with names like “Firepits & Flannel” and “Horseshoes & Hand Grenades.” A portion of every sale is donated to programs to support special needs students. Available at East and West.

Top Rock Succulents container gardens
Container gardens made here in Madison! Made with reclaimed wood and repurposed thrift store finds. Adorable and easy to take care of, makes a great gift! Available at East and West.

Orchard Street Press shirts
An eco-friendly print shop based in Milwaukee! They make sweet shirts with a midwestern theme. Available at East and West.

Willy Street Co-op Vegan Gluten-free Thumbprint Cookies
This is a new recipe for us and we love it. Garbanzo bean and brown rice flours combine surprisingly into a delightfully light and delicate fruit filled round. We started with a morello cherry filling. By the time you read this, that may have changed! Maybe apricot? Available at East and West.

Willy Street Co-op Vegan Gluten-free Blueberry Scone
Another recent foray into vegan/gluten-free bakery. We want to make bakery products that are delicious AND vegan/Gluten-free, and this is our first scone of its kind. Come early and get one today! Available at East and West.

Willy Street Co-op East New Pizza and Hearth Oven menu
Now 11 pizza choices: three vegan, seven vegetarian! We are offering pizzas in 8” for folks feeding just themselves and 12” for sharing. Also offering pasta bakes, hot sandwiches, garlic, cheese, and cinnamon sticks. Available at East.

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