New Products October 2025

Green Circle Chicken

Raised the old-fashioned way by small Amish and Mennonite family farms in Pennsylvania, Green Circle chickens are regeneratively raised in a pasture-based system of farming, where the waste is composted and returned to the soil to build the health of the land.

Green Circle chickens are certified humane raised and handled according to Humane Farm Animal Care’s stringent welfare policies. They enjoy ample space, year-round outdoor access, and are raised to 8 weeks of age, longer than standard commercial chickens. No antibiotics, hormones, or arsenicals are used.

The birds are air-chilled and hand-processed in a low-volume facility near the farms where they are raised. Air chilling makes for better taste and less water weight which leads to better quality. 

For more information about the brand’s environmental responsibility, sustainability, or its ability to trace chickens from farm to table, check out dartagnan.com/what-is-green-circle-chicken.html

Ursa Major

Ursa Major is a line of skincare products developed for people who want to treat their skin—and spirit—right. They use pure, powerful forest-infused essentials that deliver real results, while delighting the senses, according to founders Emily and Oliver. A Certified B Corporation, they are also Certified Plastic Negative, meaning that they fund the removal of twice as much plastic from the environment as they produce, thanks to their partnership with rePurpose Global. For more information, see ursamajorvt.com.

We brought in the following products to Willy East and Willy West: 

Fantastic Face Wash: This gel cleanser offers a deep, exfoliating clean with sugar maple-derived ingredients. A small amount creates a luxurious lather that replenishes skin with natural hydrators like aloe and rice extract, without stripping moisture or disrupting pH. It’s also sulfate-free, cruelty-free, and vegan.

Lunar Bloom Retinal Serum: retinal (short for retinaldehyde), a form of Vitamin A, is 20x more potent than retinol. It promotes skin renewal and boosts collagen, effectively smoothing the appearance of fine lines and wrinkles.

Golden Hour Recovery Cream: This revitalizing daily facial cream delivers profound hydration and nourishment upon application. Suitable for all skin types, Golden Hour serves effectively as an everyday moisturizer, a night cream that diminishes the appearance of fine lines, or as a year-round, all-purpose skin restorative.

Fortifying Gel Moisturizer: This lightweight, fast-absorbing gel moisturizer hydrates all day, leaving skin clear, firm, and shine-free. With aloe and willow bark, it nourishes and tightens, ideal for combination, oily, or acne-prone skin. It has a light, natural lavender and rosemary aroma.

Brighten Up Vitamin C Serum: Too much sun? This Vitamin C serum brightens and lightens dark spots with concentrated Vitamin C and natural actives. It balances tone and texture with aspen bark, aloe, and rose, reducing redness for radiant skin. Its silky texture and invigorating scent make it a routine essential, perfect under SPF or moisturizer.

Mount Fishtail Sauvignon Blanc Zero

One of the top-selling wines at the Co-op—now in a zero-alcohol option! This Sauvignon Blanc offers a fresh and expressive profile, opening with vibrant aromas of ripe passionfruit and citrus blossom. The palate is crisp and refreshing, featuring zesty lime, tropical fruit, and a hint of minerality.

Recognizing a common criticism in the emerging non-alcoholic space—that alcohol removal strips wine of its natural flavors—Mount Fishtail sought an innovative solution. Instead of relying on New Zealand’s spinning cone technology (using centrifugal force and a low-temperature vacuum), the decision was made to ship the wine in bulk to Belgium. This allows for alcohol removal at some of the world’s best evaporative distillation facilities. The wine is then finished and bottled in Belgium and shipped to California. This meticulous process ensures a non-alcoholic wine that truly tastes and drinks like a Marlborough Sauvignon Blanc, a point of great pride for the winemakers.

For more information, see southernstarz.com/wines/mount-fishtail-sauvignon-blanc-zero/

At Willy East!

Thanks to the new coolers and freezers at Willy East, we were able to bring in a bunch of new products that were tried and true at Willy North and Willy West. Look for the green New! Signs next to them. Here are just a few: 

1. Red’s Organic Chicken Cilantro & Lime Burrito

2. Sweet Loren’s Fudgy Brownie Gluten Free Cookie Dough

3. Deep Indian Kitchen Coconut Chicken Korma 

4. Stonefire Garlic Naan Mini Four Pack

5. Baba’s Zesty Za’atar Hummus

6. Woodstock Chopped Kale

7. GT’s Synergy Raspberry Chia Kombucha

8. El Burrito Organic Soyrizo

9. Tai Pei Pork Potstickers 

10. Daring Breaded Plant-Based Chicken Pieces 

11. Beetology Organic Beet and Berry Juice