Willy Street Co-op Reader
Did you catch our latest newsletter? We shared a very special feature article called Gerardo's Story: How Fair Trade Transforms Families and Communities.
Gerardo is a Fair Trade coffee farmer from the village of Santa Rosa in Jaén Province in the mountains of northeast Peru. He’s also a founding member of the Sol y Café Farmer’s Cooperative, a key supplier of our longstanding coffee partner, Equal Exchange. Sol y Café’s coffee is a regular component in two of our top-selling coffee blends: Organic Love Buzz and Organic Breakfast Blend.
You may be familiar with the “Fair Trade” label, indicating that the product supports the sustainable development of small producer organizations and agricultural workers in the Global South. But we wanted to talk with a farmer to learn about what “Fair Trade” means for them, their family, and their community. Gerardo was happy to share his story with us.
Read the article by clicking the Co-op Reader link in our bio. 🔗☕
Co-op Owners: if you haven't already voted for Board candidates, you still have a few days! Paper ballots are due by Wednesday, October 21st at 6:00pm; you can vote or drop off your ballot in any of our stores. Online and phone voting ends Monday, October 19th at 11:59pm. (To vote online or by phone, see the letter or email you were sent that included a unique voting link and phone code.)
If you've already voted, thank you!
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Your Ownership has perks beyond the stores!
It’s Owner Appreciation Month, and we’re celebrating all the ways
your Willy Street Co-op Ownership connects you to our community. Community Perks are exclusive discounts, free samples, and extra services offered to Co-op Owners by nearly 50 local businesses across greater Madison. We launched Community Perks during our 50th anniversary to celebrate our roots—and our commitment to the local businesses and neighbors who make our community special.
See all Community Perks at willystreet.coop/community-perks.
Below are just a few of the many Community Perks available!
1. JNJ Gifts and More: 10% off for Willy Street Co-op Owners
2. Northside Lounge: $10 Northside Lounge craft cocktail menu items.
3. Clasen’s European Bakery: Spend $20 and get a free loaf of bread.
4. Boomerangs Resale Store: 10% off your purchase.
5. Alice Good Specialty Coffee: Receive a 10% discount for in-store purchases.
6. The Deliciouser: Complementary “chef’s daily bite” with any dine-in purchase.
7. Grape Water Wine Bar: 10% o tab when checking out.
8. Madison BCycle: 20% off Monthly Pass
9. Massage East: Get $10 o any 60 minute or longer massage for a new client.
10. Sultan Restaurant: One free naan per person when you dine with them.
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In our last fiscal year, your Co-op and its customers (maybe including you!) donated a total of 78,047 pounds of food to our local food pantry partners. Thank you to everyone who helped to feed our community!
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It's Owner Appreciation week and we are having a big sale on organic Fair Trade avocados from Equal Exchange. Be sure to watch until the end—the reason for the gasp was for the cutest reasons 😊 🥑
The avocado deal is for Owners only, October 12-18, while supplies last.
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We're turning 52 because of you! It's our b-day (AKA Owner Appreciation) and we are giving out free cake. Today also happens to be National Dessert Day. What a delicious coincidence. 🎂
Enjoy a slice of cake, served by your Board members. Choose from Vanilla Cake with
Vanilla Buttercream Frosting or Vegan Orange Cake with Vegan Orange Buttercream Frosting.
Cake will be served starting at 12pm–2pm until we run out.
Saturday, October 17, at Willy East
Sunday, October 18, at Willy West
Sunday, October 18, at Willy North
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Locations
Willy East
1221 Williamson St.
Madison, WI 53703
(608) 251-6776
Open 7:30am-9:00pm daily
Central Office
1457 East Washington Ave.
Madison, WI 53703
Office: (608) 251-0884
Fax: (608) 251-3121
Willy North
2817 N Sherman Ave.
Madison, WI 53704
(608) 471-4422
Open 7:30am-9:00pm daily
Willy West
6825 University Ave.
Middleton, WI 53562
(608) 284-7800
Open 7:30am-9:00pm daily
Aubergine: a Willy Street Co-op Community Space
1226 Williamson St.
Madison, WI 53703
(608) 400-9480
Open Mondays, Tuesdays, and Thursdays 11am-2pm; other days/times by appointment.
Click to learn more.
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