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New Vendor

PLEASE NOTE: For the duration of the COVID-19 public health crisis, we are unable to consider new products. We apologize for the delay, and sincerely hope that we are able to get back to business as usual soon!

Are you interested in selling your products at Willy Street Co-op? olden produce

If you would like to submit products for our review, please send samples, wholesale pricing, and any other information you would like us to consider to our Central Office location (address below). Our Category Management team reviews new products once per month, excluding November and December. If we feel that your product will be a good fit for our stores, we'll be in touch!

If you would like to know that we have received your samples, please send them certified mail so that you can get a confirmation that they have arrived safely. Please note that product samples are not returnable to vendors.

If you are a farmer or grower of raw agricultural products, you do not need to send samples. Please fill out our New Farmer Questionnaire to tell us about yourself and what you produce.

If you have questions regarding our process for vetting vendors, please email This email address is being protected from spambots. You need JavaScript enabled to view it..

Please note! Our Category Management team receives a high volume of requests - roughly 10 per day. It is important to us that we treat all requests equitably, and though we would love to, we simply do not have the resources to respond to every request. If we have additional questions, or if we are interested in carrying your product, we will contact you.

Retail Ready Lab rrl logo

If you are a startup business located within our local area, you may be eligible for the Retail Ready Lab program. The Retail Ready Lab is an incubator program that provides a market test for new local businesses interested in selling in the retail space. Click here for more information about the Retail Ready Lab.

If you would like to apply to be a part of the Retail Ready Lab, click here to access our vendor welcome letter and a link to the application. Please note that you must send samples and wholesale pricing as part of your Retail Ready Lab application!





Please send all samples to the following address. If your samples are part of a Retail Ready Lab application, please identify them as such. 

Willy Street Co-op

Attn: Purchasing Department

1457 E Washington Ave

Madison, WI 53703

Pricing, marketing materials, and any questions about our process that are not answered here can be sent to the address above or email This email address is being protected from spambots. You need JavaScript enabled to view it..