By: Micky Ellenbecker, Purchasing Assistant
Our Inclusive Trade program is designed to highlight products from companies owned and operated by individuals from underrepresented groups. A vendor will be considered an Inclusive Trade vendor if it is at least 51% owned, controlled, and operated by a person or persons who belong to one or more of the
following groups:
- Women
- Black, Indigenous, and/or Persons of Color
- LGBTQIA+ people
- Veterans
- Persons with disabilities
We believe that highlighting these vendors will help customers more easily identify products in line with their values, drive more business to these vendors, and help us make progress toward our diversity, equity, and inclusion goals for Willy Street Co-op’s vendors and customers. Below is a sample of some of our local Inclusive Trade vendors, both new and long-standing. Enjoy!
Doudlah Farms Organics
- Inclusive Trade Recognition: Woman-owned
- Business Location: Evansville, WI
- Available at your Co-op since: May 2023
Product offerings at your Co-op: Doudlah Farm Organics grows dry beans, popcorn, sunflower seeds, and wheat, and we sell the majority of their products in our Bulk departments. Besides being Certified Organic, they are also Tested Clean Certified and Regenerative Organic Certified. At all three stores you can find their bulk turtle black beans, cranberry beans, great northern beans, dark red kidney beans, navy beans, pinto beans, and yellow canary beans, as well as their packaged sunflower seeds and white and yellow popcorn. East and North also offer their white and yellow popcorn in bulk; West and North additionally offer bulk pink beans; and East alone offers their bulk cornmeal and their proprietary bulk floor, Flynn Creek whole wheat. You memorized all that too, right? Good job! For more information visit: doudlahfarms.com
The Deliciouser
- Inclusive Trade Recognition: Woman-owned
- Business Location: Madison, WI
- Available at your Co-op since: March 2023
Product offerings at your Co-op: The Deliciouser creates unique spice and seasoned salt blends for nearly every flavor profile. The offerings vary by location, but you can find their Aleppo Chili Flakes, Za’atar, Ras al Hanout and Deer Camp blends at all three locations. East and North additionally offer their Togarashier, Fleur de Sel Sea Salt, Siena, Bomba, Tastes Like Victory, and seasonally they offer their hot chocolate and mulling spice blends.To parse things out ever further, East separately offers the Ufra Biber, Kauai Sea Salt, and Zocalo, while North separately offers the Berbere, Oaxaca, and Pacific Smoke. Did you memorize all that? Yeah, me neither. For more information visit: thedeliciouser.com
EVP Coffee
- Inclusive Trade Recognition: Woman- and LGBTQIA+-owned
- Business Location: Madison, WI
- Available at your Co-op since: 1998
Product offerings at your Co-op: EVP (Etes-Vous Prets?!) Coffee has been a long standing coffee roaster and cafe in Madison and we’ve been offering their roasts to our customers for nearly as long as they’ve been in business. EVP prides itself on serving freshly roasted coffee and you can find the roast date printed on all their bags, which most coffee roasters don’t do. You can find rotating offerings of 5-7 different flavors at all three stores. For more information visit: evpcoffee.com
Sharay’s Ghana Style Brittle
- Inclusive Trade Recognition: BIPOC-owned
- Business Location: Appleton, WI
- Available at your Co-op since: May 2023
Product offerings at your Co-op: Sharay uses his secret family recipe to create his small-batch traditional Ghanaian style brittle. You can find Sharay’s Peanut, Cashew, and Pistachio Brittles at all three locations. For more information visit: sharaysgsb.com
Giant Jones Brewing
- Inclusive Trade Recognition: Women- and LGBTQIA+-owned
- Business Location: Madison, WI
- Available at your Co-op since: 2019
Product offerings at your Co-op: Giant Jones Brewing is known for offering large single bottles of beer in a wide range of flavors. They are also Wisconsin’s only Certified Organic Brewery, meaning all of their offerings are Certified Organic, where other breweries may offer a few organic options. We offer a wide selection of their beers, with all stores offering at least a dozen different options at any given time. You can find their Scotch Ale, Grand Porter, English Style IPA, Biere de GardeAmbree, and Belgian Blonde at all three stores to name a few. For more information visit: giantjones.com
Mrs. Beaster’s Biskits
- Inclusive Trade Recognition: Women-, LGBTQIA+- and Person with Disabilities-owned
- Business Location: Columbus, WI
- Available at your Co-op since: 2010
Product offerings at your Co-op: Mrs. Beaster’s Biskits is a dog and horse treat company originally started as a job creation opportunity for adults with disabilities. They also grow a lot of the fruits and vegetables that go into the treats and source Wisconsin-produced meats. Along with more traditional treats, they also make some grain-free and CBD treat options. You can find Liver Snaps, Bison Sweet Potato, Elk Pumpkin, and Peanut Butter Berry Blasters CBD Dog Treats at all three locations, and each store has another 2-5 additional treat options beyond the above mentioned. For more information visit: mrsbeastersbiskits.com
Greenbush bakery
- Inclusive Trade Recognition: Veteran-owned
- Business Location: Madison, WI
- Available at your Co-op since: 2004
Product offerings at your Co-op: Greenbush Bakery has been around since the mid-’90s and is known for its old-fashioned, kosher donuts. You can find their donuts at all three stores, but each store has a slightly different offering. All stores offer the same variety of their Old-Fashioned Sour Cream Donuts, which include the original Sour Cream, Chocolate, Blueberry, Cherry & Apple Cinnamon. You can also find their Pumpkin Spice Donuts, and a couple different flavors of Rabbi’s Delight at each store. East also offers Apple, Blueberry, and Cherry Fritters, while West offers Apple Fritters only.For more information visit: greenbushbakery.com
Honestly Cranberry
- Inclusive Trade Recognition: Women-owned
- Business Location: Wisconsin Rapids, WI
- Available at your Co-op since: May 2024
Product offerings at your Co-op: Honestly Cranberry is unique in that they offer dried cranberries without any added sugars, oils, or sulfurs—just 100% dried cranberries. You can find their 1 oz packages at all three stores and North additionally offers their 3oz package. For more information visit: honestlycranberry.com
Metric Forrest Studio
- Inclusive Trade Recognition: Woman-owned
- Business Location: Madison, WI
- Available at your Co-op since: 2009
Product offerings at your Co-op: We offer two lines of handmade earrings, which many of our customers will be familiar with due to Metric Forrest’s long tenure at the co-op. She describes the Eclectic Earth line as being more trendy and incorporating more semi-precious stones, while the Imagine line is more boho-chic with upcycled elements. However, the earrings will be rebranded to “Metric Forrest Studio” in the future, so keep your eyes peeled for that change. For the time being, you can find a varying selection of the current product lines at all three stores.For more information visit: metricforreststudio.com
Ember Foods
- Inclusive Trade Recognition: Woman- and BIPOC-owned
- Business Location: Madison, WI
- Available at your Co-op since: 2019
Product offerings at your co-op: Ember is a local restaurant serving international cuisine, with a focus on Indian and Middle Eastern specialties. You can find their Samosa 2-pack with Chutney at our East location and their Garlic Naan and Samosa Variety 4-pack at our North location.For more information visit: embermadison.com