Local New Products for September 2025

Las Mujeres Hard Cider

Nestled in Southwest Wisconsin’s Driftless region, a 20-acre family farm and winery crafts natural wines and ciders, free of additives, preservatives, or filtration. They harvest organically grown apples, grapes, pears, peaches, aronia, and elderberry

from July to October. 

Committed to regenerative agriculture, the farm prioritizes reforestation and rewilding, cultivating trees among grapevines. They eschew chemical sprays, fostering biodiversity through meticulous hand-tending and patience.

Their product line includes dry still ciders, still wines, and sparkling piquettes. The piquettes achieve natural effervescence through in-bottle fermentation, which enhances their light fruit flavors. Their still ciders and wines are celebrated as pure expressions of their cultivated fruit. 

Available at Willy East. See more information at www.lasmujeres.farm.

Bunky's Vegan Baklava

A fantastic vegan version of the classic treat from long-time Madison favorites Bunky’s Cafe! Using agave syrup instead of honey, this sweet, flaky pastry will please many. Available at all sites in the coolers by the Deli! Learn more at www.bunkyscafe.net.

VYV Probiotic Refresher

Founder Doug Hamaker, who previously co-founded Forage Kombucha in Madison and developed it into a nationally distributed brand, established VYV to address the increasing demand for functional beverages that offer both palatable taste and tangible benefits. VYV is dedicated to sustainability and transparency, as well as utilizing premium ingredients and practices. 

Formulated for optimal hydration, VYV Probiotic Refreshers provide a comprehensive spectrum of electrolytes (potassium, magnesium, calcium, sodium, and chloride). The beverage feature a 3:1 potassium-to-sodium ratio, ensuring balanced electrolyte replenishment throughout the day. It’s crafted with authentic fruits and juices plus 5 grams of plant-based prebiotic fiber, with no artificial flavors, preservatives, GMO-derived ingredients, or added sugar.

These beverages contain 30 calories or less per can, and are designed to support hydration, digestive well-being, and clean energy, without compromising flavor. Available at all stores. More information at www.drinkvyv.com. 

Level 5 Donuts, Now at Willy West and Willy North!

Level 5 Donuts, established in 2019 by the husband-and-wife team Aaron and Caitlin, are 100% vegan—handcrafted and distributed without the use of animal products, ensuring they are entirely cruelty-free. They contain no egg or dairy. Aaron and Caitlin founded Level 5 Donuts as a pop-up venture, aiming to offer a more compassionate alternative to traditional food consumption. 

Now available at all locations! We first brought them into Willy East; now they are stocked at Willy North and Willy West. For more information, see www.level5donuts.com. 

Far Breton Bakery, Now at Willy West and Willy North!

Far Breton Bakery, owned by professional pastry chef Marie-Arzel Young, brings the essence of Brittany, France, to Wisconsin, using locally sourced ingredients. Young, whose culinary journey began in 2000, previously owned The French Confection and Marie’s Original Bakery (2003-2009) in Eau Claire. Her extensive background includes work at Ovens of Brittany, L’Etoile, Harvest, and Samba Brazilian Grill.  

The French region of Brittany is known for its sweet specialties like kouign-amann: a cross between a croissant and a sticky bun. The bakery’s creations are deeply inspired by Young’s childhood summers spent baking alongside her grandmother in France.

Now available at all locations! We first brought them into Willy East; now they are stocked at Willy North and Willy West. For more information, see www.farbretonbakery.com.