Beer, Wine & Spirits
Natural and organic wines, microbrews, and artisan spirits—including a variety of locally made options!
Explore our selection of ciders, craft beers, wines, and spirits—complete with mixers, olives, and cocktail cherries for the perfect pour. (Spirits not available at Willy East.)
If there’s a kind of wine you really like or if you’d like a variety for a party or dinner, consider buying six bottles—you’ll get 10% off, plus we’ll give you a six-compartment tote bag to take them home!
Natural & Organic Wines
We offer a wide selection of organic and natural wines to choose from! Organic wines are made from grapes grown without synthetic fertilizers, pesticides, fungicides, or herbicides. Natural wines typically come from sustainable, organic, or biodynamic vineyards, where grapes are hand-picked and fermented with native yeasts—resulting in minimal intervention and maximum character.
Local
Our commitment to supporting local vendors extends to our beer, wine, cider, and spirits selection. From Wisconsin’s own New Glarus Brewing Company’s iconic Spotted Cow to American Wine Project’s red blends made with locally grown grapes, you’re sure to find something to quench your thirst and delight your taste buds. Look for the purple “L” or “Local” icons on our shelf tags to spot local favorites!
Gluten-Free Beer
Just like we have gluten-free and made-without-gluten products in other departments, our Beer, Wine & Spirits departments feature gluten-free options as well!